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Magical words1/17/2023 ![]() Her statement “ May I use the Xerox machine because I have to make some copies”makes no logical case for any test subject to allow her to cut in line.Īfter all, the whole point of standing in line for a copy machine is that you have to make copies. In the second test, by rephrasing her question to show her urgency, she was able to increase compliance to a whopping 94%!īut the real kicker comes when you look at the results of the third phrase. In the control test, she was able to generate 60% compliance rate among test subjects. May I use the Xerox machine because I have to make some copies.” May I use the Xerox machine because I’m in a rush.” Langer’s study sought to determine the effect that words played in the outcome of a request by asking to cut in line at a Xerox machine using one of the three questions below. In the book Influence by Robert Cialdini, he spotlights the power of one simple word by quoting a study conducted by Ellen Langer. To illustrate this point, you need to look no further than the book that has been the textbook on persuasion for over thirty years. Most of us simply lack the knowledge to effectively leverage them. The irony of this is that many of these so-called power words are actually words we use in our everyday conversations. There are certain words in the English language that have been proven (many of them through MRI testing) to affect the brain in ways that “normal” words simply cannot. I might have gone a little over the top, but I did so to prove a point. Many of you may not realize it, but the above paragraph is laced with power words designed to pique and hold the interest of your conscious and subconscious mind. ![]() ![]() If you take this seriously and apply what I am about to reveal, you will be absolutely stunned by the results. Now, I know that these are pretty bold claims to make.īut over the course of this article, I will prove the unlimited potential of ‘power words’ and teach you how to utilize them to create a revolutionary change in your business. Just imagine if all that it took to see amazing results in your clickthrough, opt-in, and sales numbers were a few “secret” linguistic tricks people wouldn’t even realize you are using. Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s conscious objections, directly influence their subconscious minds, and instantly boost your conversion rates? ![]()
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